Camden Business Association

Camden Business Association is the result of the growing entrepreneur community in the city of Camden, New Jersey, which is where I am from. My company, Jolt, was approached by a board member that they were rebranding the former Camden Contractors Association so that it could better serve the community. They had begun the branding process with a new logo, font, and color scheme; now, they needed our help to build a membership website that would support the members with events, workshops, and exclusive content.

The main challenge was to fully understand the user experience from start to end. This demographic would be slightly older and would need a website that would support all of their needs from sign up to member search functionality. We started with studying the types of businesses that were current members and understanding why they needed a website and what would be most used on the site.

After thorough research and testing, I was able to build a design that was modern, but also simple to use for the members of the Camden Business Association. The site focuses on a clean minimal design that allows the right information to be highlighted for potential users. On the back end, the member portal is very simple with the main features kept within one clicking distance. The site was unveiled at a launch party, and our team received nothing but praise. It was a proud moment to have helped a city that has given me so much.

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